Vice President of Sales and Marketing - Property level - Now Hiring
Overview
The Vice President, Sales &a; Marketing will drive business strategies that deliver market-leading performance for Hawks Cay Resort, part of Pyramid's Luxury &a; Lifestyle division.
The core functions of this role are to lead the development of commercial strategies that influence cross-functional teams (Sales, Revenue, Marketing) to drive the execution of strategies to achieve commercial performance objectives across all business segments to achieve revenue and market share performance against established goals.
This person will develop and lead the resort's commercial and business objectives, ensuring sales, marketing, revenue, and catering teams have the right strategies and tools to achieve performance targets.
Through their leadership, this person will ensure clear expectations are established and communicated relative to performance targets, opportunity gaps, and strategic plan progress.
Develops annual performance targets for the resort.
Build short, medium &a; long-term plans to deliver sustained revenue penetration and market share performance.
Engage and partner with Regional Vice President of Sales &a; Marketing to provide a single point of commercial performance accountability to drive commercial strategies for the resort.
Maintains a deep understanding of current industry trends and potential risks, actively crafting strategies to react to market conditions, and develops strategies to shift market share.
Positively interacts with property ownership to ensure alignment with goals and objectives
Your Role:
- Drive the strategic focus on creation and distribution of exceptional marketing campaigns
- Drive the online advertising strategy utilizing strategic partners to achieve growth in website traffic, bookings and conversion
- Drives digital channel direction through data analysis to deliver ROI
- Drives the creation of on-property promotions and programming while working with applicable departments to implement
- Drives social media strategy to generate online following, including identifying power bloggers, creation and maintenance of a blog editorial calendar, and growth of all Facebook, Instagram and future social media accounts
- Drives the development, design, implementation, and maintenance of content for all content management systems (CMS):
website, mobile app, in-room TV, public space display monitors, digital signage and related content. - Work closely with the Public Relations team to coordinate PR related to special events
- Develop and drive the marketing plan
- Stays abreast of industry trends that the hotel can capitalize on
- Execute sales activities to achieve budgeted goals
- Develop and implement all sales and marketing strategies associated with the Consortia, Wholesale, Leisure and Business Travel Market.
- Research, analyze, and monitor financial, technological, and demographic factors in order to capitalize on market opportunities and to establish a leadership position in the market
- Play a pivotal role in hotel sales efforts, including calling on top ten accounts, meeting clients, hosting luncheons and receptions, and meeting with on-site contacts on a daily, weekly and monthly basis
- Plan and participate in Sales trips and industry related meetings as appropriate to the assigned markets/territories.
- Assist in the annual budgeting plan
- Negotiate with clients and achieves maximum revenue/profit potential while satisfying clients&s; needs
- Enhance the hotel&s;s community&s;s image by actively participating in associations, events, clubs and boards
- Assume active ownership of assigned sales territory and respond to specific market needs, initiates needed action and suggests to sales leadership any necessary actions
Responsibilities
- Minimum five to seven years of sales and marketing leadership in similar sized resort.
- Ability to analyze data and establish appropriate sales strategies.
- College degree or Associates degree with experience preferred.
- Excellent written and oral communication skills.
- Supervisory and personnel management experience.
- Demonstrated skills in supervising and building a team high performing sales team.
- Can travel on short notice and adaptable to schedule changes.
- Proficiency with standard Microsoft Office tools. Knowledge of DELPHI software programs.
PI32730100-29952-c5b98705fbe3
Salary:
$70 per hourEstimated Salary: $20 to $28 per hour based on qualifications.
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